Create A Market Niche For Your Business

To compete with other businesses and win the heart of customers over nowadays, you need something unique that nobody else can copy. You must create a niche for your business different from your other competitors and positions you prominently.

To create any kind of niche, you must:

** Know your exact target audience:

You have to think like your target audience or customers. Know their exact needs, wants, drwams, goals, problems and interests. You need to put yourself in their shoes, think like them. Observe and discover their unrealized needs. Give them polls and survey to know what exact they are thinking. Create a new proposition and teach the market about your new offering.

**Know your Competitors: Think!Use your brain power. Ask yourself what could you offer that your competitors can't. Brainstorm, generate as many ideas as possible and select the one with the most potential to succeed. 

Now, having selected your niche, continue to develop your product or service. Does it continue to appeal to your target audience?

To stay ahead of your competition and be successful and profitable over along period of time, use this process several times in your business career.

** Build a Sustainable Competitive Advantage:

Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors.

In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.